Exhibit B
Exhibit B
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Duke Energy

People think about electricity on two occasions: when they pay their monthly bill and when the power goes out. That leaves little room for an energy company to connect in a meaningful way.

To help Duke Energy—the nation's largest utility—show customers the value of reliability, we embraced the forgettable role power plays in our lives. In the second phase of this campaign, we took our message a step further and reminded customers what it takes to deliver power in a relatable way.

Broadcast TV / Print / Direct Mail

 

PHASE 1: TV "Basketball" 
Additional credits: Lindsey Bennett and Anson Burtch

PHASE 1: TV "Family Reunion" 
Additional credits: Lindsey Bennett and Anson Burtch

PHASE 1:  PRINT Additional credits: Lindsey Bennett, Anson Burtch, Brendan Ward and Amy Cozart

PHASE 1: PRINT
Additional credits: Lindsey Bennett, Anson Burtch, Brendan Ward and Amy Cozart

PHASE 2: TV "Rabbit Ears" 
Additional credits: Lindsey Bennett and Anson Burtch

PHASE 2: TV "Phone Call"
Additional credits: Lindsey Bennett and Anson Burtch

CFL GIVEAWAY DIRECT MAIL Duke Energy customers were skeptical when they found out they could get free CFL bulbs. After all, why would a company give you something that would have you using less of what it’s selling? It's because conserving energy

CFL GIVEAWAY DIRECT MAIL
Duke Energy customers were skeptical when they found out they could get free CFL bulbs. After all, why would a company give you something that would have you using less of what it’s selling? It's because conserving energy benefits us all. Over several years, these direct mail pieces helped customers see the light.
Additional credits: Ryan Cuthriell, Amy Cozart, Colin Dullaghan and Kareena Detwiler.

 

FREE THE CFLs VIDEO
Research showed customers asked for free CFLs but stopped short of actually using them. This video served as a reminder that those bulbs would do no good if they stayed in the box. Additional credits: Amy Cozart, Ryan Cuthriell and Jim Regan