Exhibit B
Exhibit B
With 59 Major Championships under its belt, MacGregor Golf and its artisan approach to club making was being overlooked in a market where splashy claims were ruling the day. Someone needed to break through the clutter with an honest clarity that golfing purists would find refreshing. MacGregor Golf with its 114 years of craftsmanship was just the company to do it.
Print / Poster/ Trade Show Promotion
PRINT
Additional credit: Joe Ivey and Jeff Seide
PRINT
Additional credit: Joe Ivey and Jeff Seide
PRODUCT BROCHURE
Golf club manufacturers across the board wanted players to know that they had new "scientific" breakthroughs to improve their scores. MacGregor stayed true to itself by serving up some welcomed honesty. Additional credit: Jeff Seide
SPONSORSHIP POSTER
You may have heard of Jose Maria Olazabal, but you’d be hard-pressed to spell his last name correctly. That’s exactly the point we wanted to make. Additional credit: Jeff Seide
PGA TRADE SHOW PROMOTION
Attendees to the annual PGA trade show in Orlando saw this greeting when they checked into their hotel rooms and turned on their TVs.
Additional credit: Jeff Seide