Exhibit B
Exhibit B
Montser_2.gif

Kimberly-Clark

Whether selling do-it-yourselfers a useful product or retentive lab technicians a precision wipe, we took strategic, yet memorable, approaches.

TV / Print

TV "Rags in a box"
Never think about clean up until you’re in the mess? You’re not alone. This TV spot and print ad turn Scott Rags in a Box into a top-of-mind purchase for all of life’s messes. Additional credits: Billy Barnes and Jennifer McFarland

PRINT "Rags in a box" Additional credit: Billy Barnes

PRINT "Rags in a box"
Additional credit: Billy Barnes

PRINT "Precision wipes"

PRINT "Precision wipes"

PRINT "Precision wipes"

PRINT "Precision wipes"

PRINT "Precision wipes" If you need a tissue, you reach for Kleenex. If your laboratory needs a low-lint precision wipe, you reach for Kimberly-Clark's Away From Home products.  Additional credits: Jeff Seide

PRINT "Precision wipes"
If you need a tissue, you reach for Kleenex. If your laboratory needs a low-lint precision wipe, you reach for Kimberly-Clark's Away From Home products. Additional credits: Jeff Seide